Illustrative example · QA sample data, not a live brief or commercial quote.
1. The brief
High-protein snack bars for gym-goers and active professionals, 20g whey-plant blend, low-sugar, 4 flavours including dark chocolate and peanut butter. 50g individual wrappers, 12-month ambient shelf life, 50,000 unit pilot, ₹80 MRP across modern trade and D2C.
QA example: 50 grams per wrapper, a 50,000-unit pilot.
2. The costed spec
- Pack format
- 50 grams · individual flow wrap
- Shelf life
- 12 months target; validation required
- MOQ band
- 25,000–50,000 units
- Ingredient cost
- ₹20.49 per bar
- Pack + conversion + freight
- ₹9.50 per bar
- Landed unit cost
- ₹29.99
- MRP
- ₹80 · excludes channel deductions
3. The anonymous match
QA partner · identity masked
Protein bars
Cold forming
Flow wrapping
FSSAI
ISO 22000
- Region
- West India
- Free capacity band
- 1–2 lacs units / month
Names are revealed once you both approve.
Assumptions: sample 50-gram formula; indicative landed ingredient prices, excluding GST, wastage and channel margin. Nutrition and shelf-life claims require testing.