Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Blinkit calculator
What you keep from every unit sold on Blinkit, after its margin, fees, ads, logistics and wastage.
Your numbers
Liquid, pack, co-packing, delivered to you
Fills in a typical starting rate — overwrite it with your contract
Inwarding, fulfilment, fixed fee per order line
A fixed % some agreements add on top of ads
Warehouse or dark-store storage, if charged
8–15% is typical to be seen; new brands often spend more
From your PO or payout terms
Spread over 12 months
Account fees, catalogue, banners, agency
Fees are shown before GST — GST charged on platform fees and ads is usually claimable as input credit if you're GST-registered. Category rates are starting estimates from public reports; your contract rate is what counts. Working capital is costed at 18% a year.
Find your max discount
Break-even boundary: 49.5% discount
| Price on the app | ₹54.0 (10% off ₹60) |
| Price before GST | ₹51.4 |
| Platform margin at 18.0% | − ₹9.3 |
| Platform pays you | ₹42.2 |
| Product cost | − ₹18.0 |
| Ads & visibility | − ₹5.1 |
| Freight to warehouse | − ₹2.0 |
| Damage, expiry & returns | − ₹0.6 |
| Cash tied up for 30 days | − ₹0.6 |
| You keep per unit | ₹15.8 · 30.7% of sales |
Want real partners to cost this? Request an invite
What Blinkit offers you
How you sell
Blinkit buys your stock (since Sep 2025). You invoice Blinkit; it sells to shoppers within your MRP.
Reach
10-minute delivery from dark stores across metros and large cities. Part of Eternal (Zomato).
Getting paid
Against your invoice on the credit days in your purchase order — often 30 days or more.
Best for
Chilled, impulse and single-serve drinks bought by urban shoppers. Strong for trial once listed.
Watch out: listing goes through Blinkit's category team, margins are negotiated privately, and you still need ads to show up in search.
Fees as of 14 October 2026 · public estimates — your contract rate is what counts
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.