Field intelligence
Tools to deploy. Intelligence to operate on.
Five free interactive tools for brands and partners, plus 30 deep-dive intel files. Field reports, raw-material price reads and partner capability heat maps from across the Indian FMCG industry.
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§ INTELLIGENCE LIBRARY
Field reports, intel briefs & partner dossiers
30 deep-dive intel files across cost teardowns, raw-material price reads and partner capability heat maps. Updated weekly.
REP_01What it actually costs to launch a beverage brand in India
A line-by-line teardown of every cost — ingredients, packaging, co-pack, freight, retail margins — for a 6-SKU cold-pressed juice launch targeting Mumbai and Bangalore HoReCa plus D2C subscription.
REP_02Sulphate-free shampoo, pilot to 120k units: full cost teardown
A clean-beauty curly-hair shampoo in 250ml HDPE, paraben-free with a clinically tested moisturising claim. Three formulation tiers, full COGS sheet, and where the clinical-test cost actually belongs.
REP_031kg plant-protein jar: from raw whey to landed retail price
Pea + rice blend, 24g protein per scoop, chocolate flavour, 1kg PET jar. We trace every gram of cost from raw-material lane to MRP sticker, including testing, certification and the protein-source provenance.
REP_04Festive lipstick gift-set: 18-shade tooling economics
An indie beauty brand committed to a 54,000-unit festive gift drop across 18 shades. We model how shared tooling, run-changeover and shade mix actually price out — and where founders systematically overspend.
REP_05Refill-first dish-wash: mono-material pouch margin model
A challenger refill brand needed ₹40 – ₹46 landed on a 1L pouch with a defensible recyclability claim. Here is the line-by-line model, the mono-PE trade-off and where retention breaks.
REP_0660-capsule nutraceutical: COA, micro and heavy-metal cost lines
Brand-side founders systematically underestimate testing cost. This teardown puts every required test on the COGS sheet, builds a COA template and explains why skipping any of them ends licences.
REP_07Ayurveda balm 25g tin: AYUSH compliance cost ladder
AYUSH licensing is staged and the cost ladder is real. We model a 25g balm tin from manufacturing licence to label compliance, with the 2026 heavy-metal amendments baked in.
REP_081kg pet kibble pouch: palatability trial + cold-chain trade-offs
Pet category is mis-modelled because founders skip the palatability trial. We bake it into the launch cost stack and explain why 30-dog trials are the highest-ROI test in the category.
REP_09Paediatric baby lotion 100ml: derma-test gated cost model
Baby care has the tightest microbial and dermatology gates of any FMCG category. Here is what it actually adds to landed cost — and which preservative trade-offs are now table-stakes.
REP_10HPP juice cold-chain: who really owns the 0 – 4°C window
High-pressure processing only works if cold chain holds end-to-end. We map who owns the 0 – 4°C window at every hop, where it breaks most often, and the contract model that fixes it.
INT_01Whey protein price index · Q2 2026
Weekly mean landed cost of WPC 80%, isolate and hydrolysate across four import lanes — USA, EU, NZ, AU — with two-quarter forward read and recommended hedge ratios.
INT_02Hyaluronic acid landed-cost watch · cosmetic vs nutra grade
Cosmetic-grade HA softened 6% in April; nutra-grade firmed on injectable-pharma demand pull-through. The spread between grades is widening — here's what to do across both.
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