Founder toolkit · beverages
Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Your real profit per uniton each channel, after every fee
Which platform pays bestfor your product, and how fast
Numbers to negotiate with— the margin and discount you can afford
Margin calculator
What's left of every bottle after GST, the trade and production.
Your numbers
₹
%
%
₹/unit
₹/unit
₹/unit
₹/unit
% of revenue
Trade margins are taken on the price before GST.
Gross margin
51.5%
You keep per unit
₹15.43
Where the ₹60 MRP goes
- GST ₹2.86
- Retailer ₹14.29
- Distributor ₹5.71
- Production ₹18.00
- Marketing ₹3.71
- You keep ₹15.43
| MRP | ₹60.00 |
| GST (5%) | −₹2.86 |
| Price before GST | ₹57.14 |
| Retailer (25%) | −₹14.29 |
| Distributor (10%) | −₹5.71 |
| Your revenue (realisation) | ₹37.14 |
| Production cost | −₹18.00 |
| Gross profit | ₹19.14 |
| Marketing (10%) | −₹3.71 |
| You keep per unit | ₹15.43 |
At 40% GST (fizzy or caffeinated) the same MRP would earn you only ₹27.9 per unit — ₹9.3 less than today.
Happy with these numbers? Count this tool towards your launch readiness.
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You keep per unit₹15.43Healthy margin
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.