Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Swiggy Instamart calculator
What you keep from every unit sold on Swiggy Instamart, after its margin, fees, ads, logistics and wastage.
Your numbers
Liquid, pack, co-packing, delivered to you
Fills in a typical starting rate — overwrite it with your contract
Inwarding, fulfilment, fixed fee per order line
A fixed % some agreements add on top of ads
Warehouse or dark-store storage, if charged
8–15% is typical to be seen; new brands often spend more
From your PO or payout terms
Spread over 12 months
Account fees, catalogue, banners, agency
Fees are shown before GST — GST charged on platform fees and ads is usually claimable as input credit if you're GST-registered. Category rates are starting estimates from public reports; your contract rate is what counts. Working capital is costed at 18% a year.
Find your max discount
Break-even boundary: 41.0% discount
| Price on the app | ₹54.0 (10% off ₹60) |
| Price before GST | ₹51.4 |
| Commission at 20.0% | − ₹10.3 |
| Per-unit fees | − ₹3.0 |
| Payout per unit | ₹38.1 |
| Product cost | − ₹18.0 |
| Ads & visibility | − ₹5.1 |
| Freight to warehouse | − ₹2.0 |
| Damage, expiry & returns | − ₹0.6 |
| Cash tied up for 15 days | − ₹0.3 |
| You keep per unit | ₹12.1 · 23.6% of sales |
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What Swiggy Instamart offers you
How you sell
Mostly a marketplace: you sell through a seller partner and Instamart takes a commission plus fees.
Reach
Quick delivery from dark stores in major cities, inside the Swiggy app alongside food delivery.
Getting paid
Payouts on the settlement cycle in your seller agreement.
Best for
Brands that want control of price and promotions, and reach to Swiggy's food customers.
Watch out: commission is reported at 15–25% plus fixed and marketing fees, and Instamart is expected to move to buying stock like Blinkit.
Fees as of 14 October 2026 · public estimates — your contract rate is what counts
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.