Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Zepto calculator
What you keep from every unit sold on Zepto, after its margin, fees, ads, logistics and wastage.
Your numbers
Liquid, pack, co-packing, delivered to you
Fills in a typical starting rate — overwrite it with your contract
Inwarding, fulfilment, fixed fee per order line
A fixed % some agreements add on top of ads
Warehouse or dark-store storage, if charged
8–15% is typical to be seen; new brands often spend more
From your PO or payout terms
Spread over 12 months
Account fees, catalogue, banners, agency
Fees are shown before GST — GST charged on platform fees and ads is usually claimable as input credit if you're GST-registered. Category rates are starting estimates from public reports; your contract rate is what counts. Working capital is costed at 18% a year.
Find your max discount
Break-even boundary: 48.0% discount
| Price on the app | ₹54.0 (10% off ₹60) |
| Price before GST | ₹51.4 |
| Commission at 18.0% | − ₹9.3 |
| Payment processing | − ₹1.1 |
| Payout per unit | ₹41.1 |
| Product cost | − ₹18.0 |
| Ads & visibility | − ₹5.1 |
| Freight to warehouse | − ₹2.0 |
| Damage, expiry & returns | − ₹0.6 |
| Cash tied up for 15 days | − ₹0.3 |
| You keep per unit | ₹15.0 · 29.3% of sales |
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What Zepto offers you
How you sell
Marketplace: Zepto takes a commission (reported 15–22%) plus about 1.5–2% for payments.
Reach
10-minute delivery from dark stores in metros and large cities, with a young, urban shopper base.
Getting paid
Payouts on the settlement cycle in your seller agreement.
Best for
New launches with an ad budget — Zepto's ad tools are a big part of being discovered.
Watch out: ad spend can climb fast. Budget visibility from day one and track it as a % of sales.
Fees as of 14 October 2026 · public estimates — your contract rate is what counts
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.