Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Amazon calculator
What you keep from a multipack sold on Amazon.in, after referral, closing, shipping and storage fees.
Your numbers
Including GST
Or volumetric (L×B×H cm ÷ 5,000), if higher
Zero referral fee on many items up to ₹1,000 since 16 Mar 2026
From the fee schedule for your category
FBA only
Self Ship only
FBA only
FBA only — monthly, by cubic feet
Photos, A+ content, brand registry — spread over 12 months
Agency, tools, account management
Fees used: closing fees from 7 September 2026 and weight-handling fees from 16 March 2026 (standard level); FBA pick & pack ₹17 per unit. Check your listing's fee preview in Seller Central. Fees are shown before 18% GST, which is usually claimable as input credit.
| Selling price per pack | ₹480.0 |
| Price before GST | ₹457.1 |
| Referral fee at 0.0% | − ₹0.0 |
| Closing fee (Easy Ship) | − ₹23.0 |
| Weight handling (1.8 kg) | − ₹112.0 |
| Product (6 × ₹18.0) + box | − ₹123.0 |
| Ads | − ₹54.9 |
| Returns & damage | − ₹7.7 |
| Cash tied up for 7 days | − ₹1.1 |
| You keep per pack | ₹135.4 · 29.6% of sales |
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What Amazon offers you
How you sell
Marketplace: you set the price. Ship with Easy Ship (Amazon collects), FBA (Amazon stores and ships) or your own courier.
Reach
Nationwide, including smaller towns. Prime delivery with FBA. No cold chain, so drinks arrive ambient.
Getting paid
Payouts roughly every 7 days after delivery, minus fees.
Best for
Multipacks, shelf-stable drinks, mixes and concentrates, and repeat buyers across India.
Watch out: shipping fees go up with weight, and drinks are heavy. Sell multipacks, use light shippers and avoid glass.
Fees as of 7 September 2026 · public estimates — your contract rate is what counts
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.