Founder toolkit · beverages

Do the maths before
the first batch

Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.

Your real profit per uniton each channel, after every fee

Which platform pays bestfor your product, and how fast

Numbers to negotiate with— the margin and discount you can afford

Compare platforms

Your product on every platform, side by side. Each row uses the numbers in that platform's tab — change them there and this updates.

Pays you most per unit

Amazon

All platforms, per month

₹1.7 L

Blinkit₹15.8 / unit

Swiggy Instamart₹12.1 / unit

Zepto₹15.0 / unit

Amazon / LEADING₹22.6 / unit

Platform	How you sell	Shopper pays / unit	You keep / unit	% of sales	Per month	Paid in	Max discount
Blinkit	Platform buys stock	₹54.0	₹15.8	30.7%	₹47,414	30 days	50% off
Swiggy Instamart	Marketplace	₹54.0	₹12.1	23.6%	₹36,354	15 days	41% off
Zepto	Marketplace	₹54.0	₹15.0	29.3%	₹45,134	15 days	48% off
Amazon	Marketplace · Easy Ship	₹80.0	₹22.6	29.6%	₹40,630	7 days	—

Amazon leaves you the most per unit at these numbers. Blinkit ties up cash longest (30 days), so plan working capital for it. Amazon is per unit inside a 6-pack, so it's not directly comparable on shopper price.

What each platform offers

Platform	How you sell	Delivery & reach	Typical cost to sell	Getting paid	Best for
Blinkit	Blinkit buys your stock	10 min, metros & large cities	8–25% margin by category, plus ads	Invoice credit, often 30+ days	Chilled, impulse, single-serve
Swiggy Instamart	Marketplace, moving to stock-buying	Quick delivery, major cities	15–25% commission, fees and marketing, plus ads	Settlement cycle	Price control, Swiggy's food customers
Zepto	Marketplace	10 min, metros & large cities	15–22% commission, ~2% payments, plus ads	Settlement cycle	New launches with an ad budget
Amazon	Marketplace, you set price	Nationwide, 1–3 days, ambient	0% referral (eligible, up to ₹1,000) + closing + weight fees, plus ads	About every 7 days	Multipacks, shelf-stable, repeat buyers

What you can expect from these tools

What you get

Profit per unit and per month on each platform, after every fee you enter
The deepest discount you can run before losing money
A target to negotiate margin and fees with each platform
A channel plan — where to launch first and what to hold back for later

What it can't know

Your private contract terms — defaults are public estimates
How many units you will actually sell
Category and city differences in fees
Tax treatment specific to your business

How to make it precise

Enter the rates from your term sheet or seller agreement
After month one, match it to your payout statement
On Amazon, check against Seller Central's fee preview
Re-check every quarter — platforms change fees often

Want real partners to cost this? Request an invite

Blinkit: Fees as of 2026-10-14 · public estimates — your contract rate is what counts

Swiggy Instamart: Fees as of 2026-10-14 · public estimates — your contract rate is what counts

Zepto: Fees as of 2026-10-14 · public estimates — your contract rate is what counts

Amazon: Fees as of 2026-09-07 · public estimates — your contract rate is what counts

Your scenarios 0/3

Founder scorecard

5 planning tools still unchecked.

Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.