Founder toolkit · beverages
Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Your real profit per uniton each channel, after every fee
Which platform pays bestfor your product, and how fast
Numbers to negotiate with— the margin and discount you can afford
MOQ cash planner
How much cash a minimum order ties up, and whether you can sell it in time.
Your numbers
units
₹/unit
units
₹/unit
units/month
months
Sell a batch within half its shelf life; retailers and apps reject short-dated stock.
Cash needed for first run
₹2.85 L
₹2,85,000
Time to sell the batch
4 months
Cash
Production₹1,10,000
Packaging₹1,75,000
Time
Time to sell4 months
Safe window (half shelf life)3 months
Shelf life6 months
| Packaging bought | 25,000 units |
| Spare packaging | 15,000 units · ₹1,05,000 |
| Cash per unit produced | ₹28.50 |
Your batch is bigger than you can sell safely. At 2,500 units a month, aim for about 7,500 units per run — or ask for a partner with a lower MOQ, stock bottles or sleeved cans.
Happy with these numbers? Count this tool towards your launch readiness.
Want real partners to cost this? Request an invite
Cash needed₹2,85,000Tight on shelf life
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.