Ingredient price intelligence for Indian FMCG.
Weekly market medians across six India lanes, live disruption alerts on the ingredients you buy, and an AI analyser that scores any quote line by line — so you can send tight bids without giving up margin.
FIVE OF 30+ TRACKED INGREDIENTS
- IN CORRIDOR
Ashwagandha extract 5% withanolides
₹2,850 / kg · -4.1% wow
- WATCH
Whey protein concentrate 80%
₹890 / kg · +6.2% wow
- IN CORRIDOR
Curcumin 95%
₹4,420 / kg · -1.8% wow
- OUT OF CORRIDOR
Vitamin premix B-complex
₹5,650 / kg · +14.3% wow
- IN CORRIDOR
Sugar refined
₹46 / kg · ±0.0% wow
Vitamin premix B-complex breached corridor Monday — +14.3% w/w on tighter EU imports. Two alternate grades flagged in the analyser.
Three levers. One workflow.
Benchmark, monitor, analyse. Every capability is scoped to FMCG contract manufacturing — nothing generic, nothing borrowed from commodity dashboards.
Price Benchmarking
Compare your purchase prices against anonymised market medians across six India lanes. See instantly where you are inside — or outside — the corridor.
- Weekly median refresh
- Six India lanes
- Corridor health score
Disruption Alerts
Get notified the moment a supply disruption, regulatory change or price spike touches an ingredient you track — before it hits your quote.
- Severity rating
- Ingredient-scoped watch list
- Suggested mitigations
AI Quote Analyser
Paste any formulation. Get a line-by-line benchmark, a competitiveness score, and AI-suggested substitutions to protect your margin.
- Line-by-line score
- Substitution suggestions
- Historical comparison
A weekly price corridor, not a single quote
Illustrative example · QA sample data, not a live brief or commercial quote.
Example alert · QA quote
Quote ₹980/kg is ₹60 above corridor
Week 12: upper corridor ₹920/kg; median ₹890/kg. Check grade, freight, MOQ and payment terms before requesting a revised quote.
View all 12 weeks of illustrative sample data
| Week | Median ₹/kg | Lower ₹/kg | Upper ₹/kg |
|---|---|---|---|
| 1 | 820 | 790 | 850 |
| 2 | 830 | 800 | 860 |
| 3 | 825 | 795 | 855 |
| 4 | 840 | 810 | 870 |
| 5 | 855 | 825 | 885 |
| 6 | 850 | 820 | 880 |
| 7 | 865 | 835 | 895 |
| 8 | 880 | 850 | 910 |
| 9 | 875 | 845 | 905 |
| 10 | 890 | 860 | 920 |
| 11 | 900 | 870 | 930 |
| 12 | 890 | 860 | 920 |
Win More Quotes
Use the analyser to test a formulation before sending. Flag any line that sits above corridor, request revised supplier pricing, then re-quote.
Absorb Supply Shocks
Corridor breaches raise alerts within the update window. Lock stock or swap grades before contract prices move.
Track Price Trends
Watch weekly medians across six India lanes. Time bulk purchases against lane spreads instead of a single trader quote.
Optimise Formulations
Substitution suggestions surface INCI-compatible alternatives that hold spec while reducing landed cost per kg.
Why not a spreadsheet?
Spreadsheets don't monitor. Commodity dashboards don't understand FMCG formulations. Procure Intel AI does both — inside the same workflow your team already uses to quote.
| CAPABILITY | PROCURE INTEL AI | SPREADSHEET | GENERIC COMMODITY DASH |
|---|---|---|---|
| FMCG ingredient coverage | YES | NO | PARTIAL |
| India lane pricing | YES | NO | NO |
| Quote-level analyser | YES | NO | NO |
| Weekly refresh cadence | YES | NO | YES |
| AI substitution suggestions | YES | NO | NO |
| Anonymised market median | YES | NO | YES |
| Setup time under 10 minutes | YES | YES | NO |
Sign up
Create a partner account and complete verification.
Track ingredients
Add the ingredients you source into your watch list.
Benchmark
Corridors, deltas and lane spreads render immediately.
Analyse
Paste any formulation into the AI quote analyser.
Where does the price data come from?+
Aggregated from partner-submitted purchase records, published trade prices, and admin-verified spot checks. All contributor prices are anonymised — no partner or brand is ever identifiable inside the corridor.
How often are prices updated?+
Medians refresh weekly. Disruption alerts fire as soon as an ingredient crosses its corridor threshold or a monitored regulatory event is registered.
Which categories are covered?+
Beverages, Nutraceuticals, Personal Care, Food & Snacks and Home Care ingredients — the same FMCG scope as the rest of BrandForge.
Do I need to be a paid partner to use it?+
The public demo is free and needs no signup. Full dashboard access, watch lists and the AI quote analyser are included with active partner plans. See /pricing for the current tier map.
Can I export or share the analysis?+
Yes — analyser outputs export as PDF and every corridor view has a shareable read-only link scoped to your organisation.
Stop guessing prices. Start quoting on data.
Open the live demo now — no signup, no gate. When you're ready, activate a partner plan to unlock watch lists, alerts and the quote analyser.