Founder toolkit · beverages

Do the maths before
the first batch

Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.

Your real profit per uniton each channel, after every fee

Which platform pays bestfor your product, and how fast

Numbers to negotiate with— the margin and discount you can afford

Launch budget

Build your first-launch budget line by line.

Your numbers

SKUs

Units per SKU

Liquid + filling

₹/unit

Packaging

₹/unit

Formulation per SKU

₹

Branding & pack design

Branding & design cost

₹

Compliance & testing

₹

Photography & content

₹

Marketing per month

₹

Marketing months

Contingency

Total launch budget

₹34.08 L

₹34,08,000 · ≈ US$38,727 (indicative)

Marketing · 35%₹12 L

Packaging · 6%₹2.1 L

First batch · 10%₹3.3 L

Formulation · 12%₹4 L

Branding & pack design · 12%₹4 L

Compliance & testing · 4%₹1.5 L

Photography & content · 4%₹1.5 L

Contingency (20%) · 17%₹5.68 L

When do I break even?

Marketing is 35% of your launch budget. Keep 20–30% back for a fast second batch.

Happy with these numbers? Count this tool towards your launch readiness.

Want real partners to cost this? Request an invite

Total₹34.08 L (₹34,08,000)

Your scenarios 0/3

Founder scorecard

5 planning tools still unchecked.

Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.