Founder toolkit · beverages
Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Your real profit per uniton each channel, after every fee
Which platform pays bestfor your product, and how fast
Numbers to negotiate with— the margin and discount you can afford
MRP builder
Start from your cost and target margin; get the shelf price you need.
Your numbers
₹
%
%
Trade margins are taken on the price before GST.
Suggested MRP
₹60
Exact: ₹58.15
Gross margin at this MRP
51.5%
Revenue needed per unit
₹36.00
Price before GST
₹55.38
MRP needed by GST slab
| Slab | Exact | MRP | vs 5% |
|---|---|---|---|
| 5% · juice, dairy, plant | ₹58.15 | ₹60 | — |
| 18% | ₹65.35 | ₹70 | +₹7.2 |
| 40% · fizzy, caffeinated | ₹77.54 | ₹80 | +₹19.4 |
₹60 sits in the premium band (₹50–120), where most new functional brands price.
Happy with these numbers? Count this tool towards your launch readiness.
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Suggested MRP₹60
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.