Clinical vs marketing actives stack
Marketing-grade serums load 0.5–1% headline active (caffeine, biotin) — visible on label, almost invisible on scalp. Clinical-grade follows the published efficacy dose — Redensyl 3%, AnaGain Nu 4%, caffeine 1% — which moves the actives bill from ₹22 to ₹54 per bottle.
- ›Marketing tier: ₹64 landed, on-label only
- ›Clinical tier: ₹118 landed, dose-led, can carry trichoscope claim
Glass + dropper tooling
30ml amber glass with PET dropper bulb runs ₹14–22 per unit. Premium positioning typically adds a heavier base glass (+₹6) and an aluminium-collared bulb (+₹4).
§ KEY TAKEAWAYS
- 01Match actives dose to claim — under-dosing is a regulatory and consumer risk
- 02Glass dropper format reads premium; cost premium is real
- 03Trichoscope-substantiated claim needs clinical-tier dosing
- 04Headline 'biotin in shampoo' is widely discredited — choose proof markers carefully
§ GLOSSARY
Technical jargon, acronyms and scientific terms used in this file — decoded.
- Redensyl
- Patented hair-growth ingredient blend (DHQG + EGCG2) marketed by Givaudan; published efficacy at 3%.
- AnaGain Nu
- Mibelle Biochemistry's pea-sprout extract for hair density; clinical dose 4%.
- Trichoscope
- High-magnification scalp camera that quantifies hair count, calibre and density — used to substantiate hair-growth claims.
- Active dose
- Concentration at which an ingredient's efficacy is published in peer-reviewed literature.
- Amber glass
- UV-blocking brown glass that protects light-sensitive actives like retinol and vitamin C.