Format choice gates partner choice
Most co-packers run Brik formats only. Prisma (premium juice) and Gemina (with closure) are in <4 partners each. Format selection done before partner selection — not after.
§ KEY TAKEAWAYS
- 01Pick Tetra format before partner shortlist
- 02MOQs are non-negotiable; design SKU count accordingly
- 03Brand-side raw material can be free-issue or co-packer sourced
- 04Aseptic homogeniser spec dictates plant-milk feasibility
§ GLOSSARY
Technical jargon, acronyms and scientific terms used in this file — decoded.
- Tetra Pak
- Swedish packaging company; the dominant licensor of multi-layer aseptic carton systems.
- Brik Aseptic
- Classic brick-shaped carton; the highest-volume Tetra format.
- Aseptic fill
- Sterile product filled into sterile package in sterile chamber — enables 9-month ambient shelf life.
- Free-issue
- Arrangement where brand supplies raw material to co-packer who only charges for processing.
- Homogeniser
- High-pressure equipment that emulsifies plant milks and dairy for stable suspension.