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Partner DossiersPARTNER_DOSSIER · DOS_22

Personal Care · 2026.03.04 · 9 min

Wet-wipe converters — segment capability map

~22 wet-wipe converters across India serving baby, intimate, surface and pet wipes. Spunlace fabric sourcing, lotion dosing and pack format are the key axes.

Figures and price bands are as of 2026.03.04. Indian FMCG input costs move quickly — re-check before committing to a quote.

Wet-wipe converters — segment capability mapDOS_22

Biodegradable fabric is the trend

Viscose-based biodegradable spunlace is replacing PET nonwoven in baby and intimate wipes. Currently 8 of 22 partners can run viscose without yield loss.

§ KEY TAKEAWAYS

  • 01Biodegradable claim requires viscose or bamboo fabric
  • 02Lotion dosing uniformity is the QA differentiator
  • 03Resealable label adhesion is a top consumer complaint area
  • 04Travel-pack format scales D2C subscription economics

§ GLOSSARY

Technical jargon, acronyms and scientific terms used in this file — decoded.

Spunlace
Nonwoven fabric made by entangling fibres with high-pressure water jets; the standard wet-wipe substrate.
Viscose
Regenerated cellulose fibre; biodegradable; common alternative to PET nonwoven.
Lotion dosing
Volume of liquid lotion impregnated per wipe; typically 2.5–4 g for baby wipes.
Flowpack
Single-pack format with a small label/sticker reseal; smaller and lighter than tub.
Polysorbate
Non-ionic surfactant family used to solubilise lotion actives in water.