Founder toolkit · beverages
Do the maths before
the first batch
Ten tools for Indian drink brands. Plan your launch — margins, MRP, MOQ cash, break-even and budget — then see what you actually keep per unit on Blinkit, Swiggy Instamart, Zepto and Amazon, and compare them side by side. Every field is pre-filled with example figures — replace them with your own.
Your real profit per uniton each channel, after every fee
Which platform pays bestfor your product, and how fast
Numbers to negotiate with— the margin and discount you can afford
Break-even
When your per-unit earnings pay back what you spent to launch.
Your numbers
₹
₹
units
%
units
Break-even
Month 15
Units to break even
2,40,000
Cumulative earnings over 36 months
Launch spend ₹36 L
M1M12M24M36
Break-even in 15 months. Plan cash for that runway, and look for ways to lift earnings per unit by ₹2–3.
Happy with these numbers? Count this tool towards your launch readiness.
Want real partners to cost this? Request an invite
Break-evenMonth 15
Your scenarios 0/3
Founder scorecard
5 planning tools still unchecked.
Estimates for planning only. Confirm GST classification (HSN) with your tax adviser and trade terms with each partner.