CAT_05

Home & fabric

Surface cleaners, detergents, dishwash, fragrance, eco-formats.

CAT_05 · Sector dossierCOVERAGE MAP

Home & fabric

Surface cleaners, detergents, dishwash, fragrance, eco-formats.

Home care is a fragrance-led, regulation-heavy category. Our network is filtered for IFRA-compliant fragrance houses and BIS-conformant detergent manufacturers running eco-format pilot lines for refills and concentrates.

Partners in-network
54
Avg lead time
30 days
MOQ band
5k – 30k units
Active briefs · 90d
41
In-scope sub-categories
01Surface cleaners (kitchen, bath, glass, floor)
02Liquid & powder detergents
03Dishwash (liquid, bar, machine)
04Toilet & sanitary cleaners
05Air-care (sprays, gels, diffusers)
06Fabric softeners and stain removers
07Eco-format refills, concentrates and tablets
08Industrial / institutional cleaning
Network capability profile
Capabilities in-network
  • · Surfactant blending (anionic, non-ionic, amphoteric)
  • · Powder detergent spray-drying and post-addition
  • · Liquid filling — gravity, piston and flowmeter
  • · IFRA-compliant fragrance dosing and shielding
  • · Concentrate formulation (3x – 10x) for refill formats
  • · Tablet and sachet single-dose detergent formats
  • · Trigger-spray, flip-top and bulk drum filling
Certifications screened
  • · BIS IS 4707 / IS 4955 conformance
  • · ISO 9001 / ISO 14001
  • · Ecolabel (for eco-claim SKUs)
  • · RSPO (palm-derived surfactants)
  • · Cruelty-Free certifications
Pack formats supported
  • · Trigger spray 500ml / 750ml
  • · Pump bottle 250 / 500ml
  • · Pouch refill 500ml / 1L
  • · Powder carton 500g / 1kg / 2kg
  • · Concentrate tablet (per-wash dose)
  • · Bulk drum 5 / 10 / 20L (institutional)
How a brief moves through
Chapter 01
Formulation & cleaning test

Formulation & cleaning test

Match surfactant system to soil profile and surface type; benchmark vs market-leader on stain-removal protocol.

Step
01
Chapter 02
Fragrance & sensory lock

Fragrance & sensory lock

Top-of-bottle, in-use and dry-down fragrance panels before tooling lock.

Step
02
Chapter 03
Pack & dispenser fit

Pack & dispenser fit

Trigger, pump and refill cap drop-test, leak-test and shelf-stability check.

Step
03
Chapter 04
Commercial release

Commercial release

First batch with COA, BIS conformance file and reorder cadence.

Step
04
Engage the network

Start a home & fabric brief

Spin up a structured spec in minutes. The AI product builder will route it to the right cluster of partners inside the home & fabric network — anonymised end-to-end until you approve.